Standard
The Bridge
€24 EUR
- Paperback or ebook edition
- Personalized Bridge Certificate
- 3 conversations with SofiIA
- Access to Resilience Wall
- #FirstTimeSince challenge access
From the book Everything Will Be OK
War-Life-
Balance
When the sirens became part of the working day, we didn’t stop building — we learned to build differently. War-Life-Balance is what came out of it: three pillars of resilience, lived in Lviv and written down in chapter 11 of Everything Will Be OK.
The Philosophy
Not Work-Life-Balance.
War-Life-Balance.
Working often by candlelight during the blackouts, with the hum of generators as a soundtrack and air-raid sirens interrupting meetings, Alex Fox developed an approach he called “war-life-balance” — “a forced evolution of the traditional work-life-balance.” It rests on three pillars.
Infrastructural Resilience
The ability to work always, regardless of external conditions: generators, fiber + 4G + Starlink, alternative workspaces ready, cloud systems with geographic redundancy. “No single disruption could stop us completely.”
Emotional Resilience
Islands of normality in the chaos: birthdays celebrated even during the sirens, BBQ and wine, talking about anything but war. And every morning at 9:00, the minute of silence that stops the entire country.
Strategic Resilience
Every obstacle as an opportunity for innovation. When the blackouts left four to eight hours of power a day, a textile producer ran night shifts from 4 to 8 a.m. — and kept every job and every commitment.
“Everything Will Be OK” is not an expression of blind optimism.
It is a declaration of war against the impossible.
Alex Fox — Everything Will Be OK, Preface
Where It Was Learned
Four Stories Behind the Framework
The three pillars were not designed in a workshop. They grew out of a decade of building between Italy and Ukraine — through revolution, pandemic, and full-scale war. Four places from the book where the lessons were learned.
01
OK Factory — Where It All Began
In 2014, an 1882 Austro-Hungarian book factory in Lviv, plaster falling to pieces. It became the OK Factory hub, with an LED sign on the main wall: “Everything Will Be OK.” Not a decoration — the manifesto of a philosophy.
Read more →02
Ernest Airlines — Heart over Every Obstacle
An airline financed by a Minecraft co-founder and run by former Armani managers, with our team running its local operations. Then the licence was revoked and, in March 2020, the pandemic closed the skies. In the book: “the first true case of bounce forward.”
Read more →03
BRAVE — the Hub Born of Necessity
A nightclub that once topped TripAdvisor in Lviv, closed by COVID. In the blackout autumn of 2022 it became BRAVE: generators, Starlink, a bunker. Opened on 1 December 2022, full from day one — the place where Faktorist took its full form.
Read more →04
The UAmbassadors — Ten Million Bridges
More than ten million Ukrainians live abroad. “Every Ukrainian abroad is potentially a living bridge…” Through UAmbassadors, anyone can introduce a client to a Ukrainian producer and share in the profits.
Read more →The True Story
Everything
Will Be OK
Will Be OK
The Book
Building Bridges Through
War, Crisis, and Chaos
From an 1882 book factory in Lviv to Ernest Airlines, the pandemic, the night of 24 February 2022 and the birth of Faktorist — a true story, written largely during blackouts, by candlelight, between air-raid sirens. The eBook is available now on Amazon; the official launch is on 13 October 2026. Published by Factory FZE.
- 15 chapters, from Italy in 1991 to Rome in 2025
- Chapter 16 — The Chapter That Never Ends, updated online
- SofiIA — the first AI native to a book, in 10+ languages
- A Bridge Certificate linking every copy to a real Ukrainian producer
- Written and adapted in English, Italian, and Ukrainian
Get the Book
Buy the Book. Build a Bridge.
Every copy includes a Bridge Certificate: a real link between you and a Ukrainian producer on the Faktorist platform. The eBook is available now; the official launch is on 13 October 2026.
Collector's
The Builder
€59 EUR
- Hardcover + signed bookplate
- Everything in Standard
- Unlimited SofiIA conversations
- War Diaries multimedia access
- Chapter 16 live story updates
- Curated Ukrainian artisan product
Limited
The Founder
€249 EUR
- Numbered limited edition
- Everything in Collector's
- Personal video from Alex Fox
- Name in the Founders Wall
- Premium Ukrainian gift box
- UAmbassadors founding member
Questions & Answers
Frequently Asked
What is War-Life-Balance?
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War-Life-Balance is the approach Alex Fox describes in chapter 11 of Everything Will Be OK: “a forced evolution of the traditional work-life-balance,” developed while working through blackouts and air-raid sirens in Ukraine. It rests on three pillars — infrastructural, emotional, and strategic resilience.
What is the Bridge Certificate?
+
Every copy of the book includes a Bridge Certificate: a real link between you and a Ukrainian producer on the Faktorist platform.
What is SofiIA?
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SofiIA is the first AI native to a book: she knows every story and every framework in Everything Will Be OK and answers in more than ten languages. Her name joins Sofia, from the Greek for “wisdom,” and IA — the way Italian writes “AI,” its two letters flipped. You can talk to her at everythingwill.be/ok/sofiia.
Who is Alex Fox?
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Alex Fox is an entrepreneur born in Ukraine and raised in Italy. He led the local operations of Ernest Airlines, turned a historic 1882 book factory in Lviv into the OK Factory innovation hub, and founded Faktorist, the platform that connects Ukrainian producers to global markets — built in large part during the war, between blackouts and air-raid sirens. He speaks six languages and takes the stage at international conferences on War-Life-Balance and economic resilience. He lives between Lviv and Italy. Everything Will Be OK is his first book.
What is the UAmbassadors program?
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UAmbassadors turns the Ukrainian diaspora — more than ten million people abroad — into a network of living bridges. Introduce a potential client in your market to Faktorist and share in the profits that follow. Details at everythingwill.be/ok/ambassadors.
3 minutes · 12 questions
What kind of resilience are you?
Score yourself across the three pillars of War-Life-Balance — infrastructural, emotional, strategic — and see where you are strongest.
Take the self-assessment →